What performance metrics will be tracked during the pilot?

A: We will track a range of performance metrics, including the number of Advocate(s), the number of Points Redeemed by Advocate(s), Sales Revenue by Advocate(s), the number of Coupons Accepted by Net-New Customer(s), the number of Coupons Redeemed by Net-New Customer(s), Sales Revenue by Customer(s). Each of these metrics is reported at the Program, Campaign, Advocate, and Friend (Net-New Customer) levels.